With the rapidly developing world of technology, social media and online presence, now is the perfect time to be developing your business' online strategy.
By understanding your marketing and social media strategy, and laws behind social media, before taking action, you can secure your competitive advantage and save significant time and money in the process.
Topics covered are as follows:
Marketing
- Benefits of Online Marketing
- Components of Online Marketing
- Distribution Channels
- Email Marketing
- SEM + SEOs
- Managing and Monitoring you online activities
- Google Ads
- Google Analytics
- Joining associations/partnerships
- Understanding Social Media Platforms
- Importance of Social Media Presence
- Advertising via social media
- When and how to use social media for promotion
- Analytics
- Scheduling & Frequency
- Customer Reviews
- Taming the wild west: How the law applies online (including to social media and websites)
- Copyright: Do you know what you own?
- User-generated content, influencers and misleading conduct
- Competitions on Social Media
- Review sites
- Employee use
- Responsibility for content posted online
- Creating a website that works
- Importance of Website
- Web Development
- Website Essentials
- Managing your website
- What is Review Pro?
- Benefits
- Online reputation management
- Online consumer ratings
- Global Review Index (GRI) generation
Trainers:
Marketing, presented by Lynda Schenk
Social Media, presented by Simone Douglas
The Law, presented by Paul Gordon
Websites, presented by Scott White
Review Pro, presented by Rebecca Uphill
When: Tuesday, 17 May | 9:00am - 4pm
Where: Lake Breeze Wines | 319 Step Road, Langhorne Creek SA 5255 AU
Investment:
$20 – Alexandrina Region / $40 – Outside of Alexandrina Region & TiCSA Member / $80 - Outside of Alexandrina Region + Non TiCSA Member
Lunch, morning tea and afternoon tea catering supplied.