Embrace The Off-Peak: Winter Campaign Workshop

Calling all Fleurieu Peninsula Tourism Operators! Join us for the Fleurieu Peninsula Winter Marketing Workshop. It's time to start thinking ahead to collectively raise the Fleurieu Peninsula profile amongst our interstate markets this winter.

Our region-wide winter marketing approach will celebrate the Peninsula's winter charm, warm hospitality, and diverse offerings. We will showcase our authentic, indelible experiences for both locals and visitors to embrace the off-peak season on the Fleurieu. It’s not summer, but there’s still so much to travel for and love about winter time on the Fleurieu Peninsula.

Join our interactive workshop to learn about our key winter marketing pillars and how you can get involved. Whether that be –

·        Aligning your content and digital presence with our destination messaging.

·        Creating bespoke winter product listings to attract visitors to your business.

·        Leveraging your marketing dollars by strategically collaborating with us.


We want to encourage our interstate neighbours to embrace the off-peak season on the Fleurieu Peninsula and there’s opportunity for everyone to join forces to amplify the key messaging to support our visitor economy. Come along for a fun and approachable session with Grace McDonald, FPT's Marketing Manager to learn how you can drive awareness for your business and our region next winter. 

Register here.