Digital Marketing: How to achieve results for your business in 2022
This is the first webinar of our two-part webinar series on the Business Initiatives Grants.In this webinar, Marketing Expert, Alex Gibbs from Smile Marketing will provide advice and toolkits that will help you navigate the complex Digital Marketing landscape.
Many small and medium-sized businesses receive contradictory advice when it comes to Digital Marketing. There is pressure to grow your following on social media, build a website that sells and engage with customers online.
In this session, we will discuss how you can better make decisions about where to focus your Digital Marketing efforts to achieve the best results for your business.
What's on offer?
Hear from Marketing Expert, Alex Gibbs from Smile Marketing who will help you with:
- How to focus your time and effort on Digital Marketing
- Digital Marketing Plan on 1-page
- What Digital Marketing options create the most value for business
- Identifying Digital Marketing activities that are aligned with your business goals
- How to develop new Digital Marketing skills in your business
- How to prioritise Digital Marketing projects for your businesses and help them to grow using this grant program.
Hear from Lisa O'Donoghue, Manager Economic Development, Alexandrina Council on the newly released Business Initiative Grant Program
- Who can apply for these grants?
- What is the assessment criteria?
- What funding is available?
Date: Monday 14 February
Time: 11 am - 12 pm
Venue: Online via Zoom
Tickets: FOC - Business Alexandrina Network
About Alexandrina Council's Business Initiatives Grant
Alexandrina Council recognises the importance of working together with business and industry to achieve a sustainable future. Council’s Business Initiatives Grant program aims to support our small business community in achieving local economic outcomes that benefit our region. Council is proud of its Small Business Friendly Council (SBFC) status and recognises the contribution small businesses make to a diverse and vibrant local economy. The Grant program aligns with the new Economic Development Strategy 2022-2027 - Regenerating Alexandrina’s Economy and supporting businesses build their digital capability to be competitive in the future.
What type of activities will be funded?
Council is seeking to fund small business digital shopfront improvement projects which contribute towards Appropriate Growth and help Alexandrina to thrive. The primary objective of this grant program is to assist businesses to recover from the negative impacts caused by COVID-19 and associated restrictions by building their digital capability. Projects should generate economic development benefits for the Alexandrina region contributing to increased consumer and visitor spend.
Elligible activities may include:
- Improving digital shopfront appeal to connect with and grow your customer base
- Enabling businesses to trade online to increase turnover and improve profitability
- Increasing digital capability by improving social media or website performance